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July 20th, 2010 admin No comments

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Atlanta Web Video – Georgia Internet Marketing Center

Integrated Advertising, Promotion, Marketing Communication and IMC Pla
$25.69
PB/BThis volume takes a broader approach than Advertising or Promotions surveys and gives readers anIintegrated/Ilearning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.B/BThe volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools.B/BFor marketing professionals and ad agency account executives./PpbI. IMC FOUNDATION./b/pdiv STYLE=margin-left: 0.2in;b 1. Integrated Marketing Communications./b/divbrdiv STYLE=margin-left: 0.2in;b 2. Corporate Image and Brand Management./b/divbrdiv STYLE=margin-left: 0.2in;b 3. Consumer Buyer Behavior./b/divbrdiv STYLE=margin-left: 0.2in;b 4. Business-to-Business Buyer Behavior./b/divbrdiv STYLE=margin-left: 0.2in;b 5. Promotion Opportunity Analysis./b/divbrpbII. IMC ADVERTISING TOOLS./b/pdiv STYLE=margin-left: 0.2in;b 6. Advertising Management./b/divbrdiv STYLE=margin-left: 0.2in;b 7. Advertising Design: Theoretical Framework and Types of Appeals./b/divbrdiv STYLE=margin-left: 0.2in;b 8. Advertising Design: Message Strategies and Executional Frameworks./b/divbrdiv STYLE=margin-left: 0.2in;b 9. Advertising Media Selection./b/divbrpbIII. IMC PROMOTIONAL TOOLS./b/pdiv STYLE=margin-left: 0.2in;b10. Trade Promotions./b/divbrdiv STYLE=margin-left: 0.2in;b11. Consumer Promotions./b/divbrdiv STYLE=margin-left: 0.2in;b12. Personal Selling, Database Marketing, and Customer Relationship Management./b/divbrdiv STYLE=margin-left: 0.2in;b13. Public Relations, Regu@9°£×=qÿ¾Úð

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$9.91
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Marketing on the Internet
$6.5
Marketing on the Internet

The IMC Handbook: Readings & Cases in Integrated Marketing Communicati
$25.33
DIVThis handbook detailed information about solving marketing problems with an integrated solution./DIVDIVJ. Steven Kelly is professor of marketing at DePaul University and is codirector of the University's Kellstadt Marketing Center. He also is a member of the Chicago Association of Direct Marketing's Board of Directors and a member of the Chicago Association of Direct Marketing Educational Foundation's Board of DIrectors. Susan K. Jones is a professor of marketing at Ferris State University in Big Rapids, Michigan, and a partner in the Callaghan Group, LLC, in Rosemont, Illinois. She is author of Creative Strategy in Direct Marketing and co-author of Selling by Mail and was named the Charles S. Downs Direct Marketer of the Year for 2002 by the Chicago Association of Direct Marketing./DIV

IMC, The Next Generation
$25.51
pbAll about today's IMC--what it is, what it means to you, and how to use it to power your organization's growth and financial success!/b/ppWith his breakthrough bookiIntegrated Marketing Communications/i, Don Schultz first showed marketers how to integrate internal and external communication into a dynamic, value-adding asset. IniIMC--The Next Generation/i, Schultz teams with Heidi Schultz to offer updated insights on today's newly powerful business and communication model using the IMC approach. Let it show you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities./ppbPraise foriIMC--The Next Generation/i/b/ppHaving pioneered the concept of integrated marketing communications (IMC), Don and Heidi Schultz now show all of the strategic and tactical steps that will make the 'new marketing' work for you. I will gladly recommend this book to CMOs and CEOs who want to win using a combination of strong brand building and direct-to-customer marketing.br--Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University, and author ofiMarketing Management/i/ppDon and Heidi Schultz have placed IMC where it belongs--at the center of the organization as a core business strategy to drive long-term shareholder value. The book is fundamental in scope, detailed in its analysis, and far-reaching in its implications.br--Shekar Swamy, President, R K SWAMY/BBDO Advertising Ltd./ppA marketing book that every senior executive has to read. Don and Heidi have the ability to communicate IMC principles with compelling simplicity, using practical examples to support well-thought theories.br--John Wallis, Senior Vice President Marketing, Hyatt International Corporation/ppIn this new centerpiece for IMC, Don and Heidi present a comprehensive and a@9‚?\(õÃÿ¾Úð