Online Marketing

What is the best way to design a sampling plan in marketing?

I have chosen Primerica Financial Services and I have chosen one of their products such as term insurance versus whole life. I suggested that PFS use data companies who only the FBI have investigated or the BBB. I would use a survey to gather the information as well. I am kind of stuck on the sampling process.

I think you just need to think out the following steps to your plan including:

1. Define the Population being surveyed: (ie.Data companies investigated by FBI or BBB)

2. Data Collection Method to be used: (ie.interviewing companies by telephone while compiling the information in a spreadsheet analyzing results)

3. Sampling time frame: (ie.During the next 2 weeks speaking to all companies compiled)

4. Sampling Method: (ie.Interviews will be conducted from the first 10 companies that respond immediately.)

5. Sample Size: (ie. 10 companies within 100 miles from PFS)

6. Operational Procedures: Contains All procedural steps from creating, collecting and administering data with its results and how these results will impact any decisions

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