marketing sherpa events
Marketing Sherpa Email Expo 2008 Gala Event #4
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Event Marketing And Special Events
$178.95 Event Marketing And Special Events |
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Event Marketing And Special Events
$66.87 Buy and sell [Event Marketing And Special Events] at great prices. |
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Marketing Destinations And Venues for Conferences, Conventions And Business Events
$60.09 Marketing Destinations And Venues for Conferences, Conventions And Business Events |
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Marketing Destinations And Venues For Conferences, Conventions And Business Events
$29.86 Buy and sell [Marketing Destinations And Venues For Conferences, Conventions And Business Events] at great prices. |
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Innovative Marketing Communications: Strategies for the Events Industr
$67.94 The introductory pages outline what the book is about and provides a synopsis of the coming chapters. An exemplary beginning, it gives a really clear and concise indication of what the reader could expect from the text.-Paul Weeks, Southern Cross University, AustraliaInnovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.brWith a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.br* How to effectively integrate the range of marketing tools and techniques to communicate and promote eventsbr* How organisations can use events within their communication strategies in order to improve their organisational marketingbr* How and why communications strategies need to be included in the overall plan for effective and successful long term planning |
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Pemba Sherpa
$11.96 Pemba Sherpa |
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The Sherpa Guide
$20.19 The Sherpa Guide |
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Marketing
$21.48 Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook. |
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Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) (Events Management)
$59.98 Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments * Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends * Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning |
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Consumer Behaviour in Sport and Events: Marketing Action
$42.71 'Dr. Funk makes two very important contributions with this book - he provides a comprehensive look at sport consumer behaviour and he discusses its relevance to practice such that the reader can immediately begin to think about how to put this knowledge to work.'brJay Gladden, Ph.D, Associate Dean Isenberg School of Management, University of MassachusettsConsumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.brThis comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:br-A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviourbr-A basis for the development of marketing actions useful in sport and related business, community and government sectorsbr-A comprehensive understanding of how individuals associate themselves with sport and event products and servicesbr-A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and eventsbr-A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event.brSport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resour@EZáG®{ÿ¾Úx |
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Tourism Marketing for Cities and Towns: Using Branding and Events to A
$37.04 Professor Kolb has written a comprehensive, eminently readable, and-perhaps most importantly-highly applicable guide to effective tourism marketing. This book appears at a propitious time, as cities around the US are rediscovering and building upon their heritages and as central cities are rebounding from their post-war declines. Kolb's global examples and helpful prompts encourage strategic thinking and effective positioning in the increasingly competitive quest for tourist spending. This volume will be used in academic programs, but it belongs on professional bookshelves as well.br-Charles M. Gray, Professor of Economics, University of St. Thomas, and President, Association of Cultural Economics InternationalbrThis is one of the first books to explore in a comprehensive manner how cities can develop a tourism sector. It uniquely combines theory and practice; is clearly written, pertinent and perceptive; and its extensive use of relevant examples makes it interesting and useful for students as well as practioners.brAt a time when cultural tourism is acknowledged as vital to local economies, Kolb's new book is going to be necessary reading for all of those concerned with promoting cities, towns and the arts.br-- Professor Sara Selwood, Head of Department of Cultural Policy and Management, School of Arts, City University, Northampton Square, LondonbrTourism Marketing for Cities and Towns is a must-read for anyone involved in the expanding fields of cultural tourism and urban marketing. Bonita masterfully combines her comprehensive knowledge of marketing strategies with real life examples of current urban marketing campaigns with how-to worksheets and study questions. Theindependent marketing consultant and the marketing student alike will find this book accessible and brimming over with useful tips and pointers.br-- Monica Shay, Director, Arts and Cultural Management Program, Pratt Institute, Manhattan, NYbr.,.a must read for anyone involved in t@B…¸Që…ÿ¾Úx |
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Dollars & Events
$16.98 Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. You'll also find: Advice and direction from outstanding special events entrepreneurs and intrepreneurs Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career End-of-chapter activities to help you learn by doing Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future. |
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Special Events
$71.48 From the foremost authority, the definitive guide to your career as an event leader! Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more. New and revised materials in this edition include: New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide Revised discussion of law and ethics in special events Over 100 new Web resources throughout text Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations |
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High Religion: A Cultural and Political History of Sherpa Buddhism
$25 An eminent anthropologist examines the foundings of the first celibate Buddhist monasteries among the Sherpas of Nepal in the early twentieth century a religious development that was a major departure from 'folk' or 'popular' Buddhism. Sherry Ortner is the first to integrate social scientific and historical modes of analysis in a study of the Sherpa monasteries and one of the very few to attempt such an account for Buddhist monasteries anywhere.There is a wealth of information in [Ortner's] book ... a book which is not only an important theoretical contribution but also a delight to read.Ortner has written a provocative, stunning, brilliant tour de force.There is a wealth of information in }Ortner's} book ... a book which is not only an important theoretical contribution but also a delight to read.pAn eminent anthropologist examines the foundings of the first celibate Buddhist monasteries among the Sherpas of Nepal in the early twentieth century--a religious development that was a major departure from folk or popular Buddhism. Sherry Ortner is the first to integrate social scientific and historical modes of analysis in a study of the Sherpa monasteries and one of the very few to attempt such an account for Buddhist monasteries anywhere. Combining ethnographic and oral-historical methods, she scrutinizes the interplay of political and cultural factors in the events culminating in the foundings. Her work constitutes a major advance both in our knowledge of Sherpa Buddhism and in the integration of anthropological and historical modes of analysis.pAt the theoretical level, the book contributes to an emerging theory of practice, an explanation of the relationship between human intentions and actions on the one hand, and the structures of society and culture that emerge from and feed back upon those intentions and actions on the other. It will appeal not only to the increasing number of anthropologists working on similar problems but also to historians anxious @9 |
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Special Events
$56.98 As the philosopher Martin Buber wrote, "All real living is meeting." People like to get together. Thats why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to both raise money and make friends. Yet for all the benefits—and they are great—inexperience and bad planning can make these events more trouble—and a greater financial drain—than they are worth. Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition is the complete guide to making your next nonprofit event the rousing success it can be. Packed with author and development professional Alan Wendroffs realistic insights and pointers, this text provides a logical and comprehensive outline of event planning, with a special emphasis on fitting these events into the larger framework of the nonprofits organizational goals. Inside youll find such helpful tools as: Seven goals for a successful event The Master Event Timetable (METT), a proven organizational tool that provides step-by-step guidance through the entire event process A case study explaining in understandable detail how to implement the advice and methods outlined An accompanying CD that includes sample timelines, worksheets, checklists, budgets, writing examples, decision tables, and contracts From choosing the right event to the best way of expressing thanks afterwards, Special Events covers all aspects of producing a winning fundraiser for your organization. In addition to the brass tacks of managing logistics, the coverage includes thoughtful discussions on how to take full advantage of the networking, volunteer recruitment, public relations, and motivational opportunities your special event can provide. This updated Second Edition features new information in these areas, plus an entirely new chapter on using the Internet for event planning. With the needs of nonprofit organizations only growing as donations shrink, special events become more and more vital in sustaining the life of these organizations. Nonprofit lay leaders, professionals, and staff, as well as marketing professionals and event planners who work with nonprofits, will all find in Special Events, Second Edition a clearly drawn road map leading to fundraising success. |
